Thursday, March 13, 2014
WWDMAGIC Brand Love: Isabella Rose Taylor
WWDMAGIC had a lot to offer, so many wonderful brands and pieces. Every booth filled with little treasures, however, as much as I loved all those exhibitors, I only fell IN love with one…Isabella Rose Taylor.
I have this weird quirk, I can like a brand, movie or celeb but I will never be completely sold on them until I learn their back story. I got a chance to meet the whole team behind Isabella Rose Taylor, including Isabella herself and well, it sealed the deal!
Isabella is 12!!!! yes, as in she’s only been on this earth for 12 years and has managed to have a better sense of style, design, art, and work ethic that the majority of the population. I spoke to her and she is so passionate, lovely, and good at what she does. I loved all her pieces and today I want to share my favorites with you, along with a little interview.
WWDMAGIC tuvo mucho que ofrecer y por supuesto todo genial. Cada quiosco exhibió sus tesoros los cuales me gustaron pero en cuanto a ropa se trata, me ENAMORE de Isabella Rose Taylor.
Isabella Rose Taylor offers a great array of fashionable pieces, I loved that their collection is very much for “the every girl” you can find pieces for every aspect of your life, mix and match, and seamlessly transition from occasion and season to the next.
Este chaleco de flecos de cuero y pantalón de crochet fueron mis prendas favoritas.
Fashion genius! 12-year-old Mensa member and tween clothing designer lands major deal with Nordstrom
PUBLISHED: 14:06 EST, 27 February 2014 | UPDATED: 16:44 EST, 27 February 2014
A self-taught fashion designer and Mensa member is celebrating scoring a major deal with Nordstrom at the age of 12.
Isabella Rose Taylor from Austin, Texas, who is a college freshman as a result of her high IQ, founded her namesake clothing label three years ago and currently sells pieces online.
But this fall the tween’s ‘hippie-grunge yet feminine’ girl’s apparel line is set to launch at select Nordstrom retail stores and on nordstrom.com, with prices ranging from $20 to $100.
Non-stop smiles: Isabella Rose Taylor, a 12-year-old self-taught fashion designer is celebrating after scoring a nationwide deal with the retail giant Nordstrom – here she is seen self-modeling designs on her website
Jennifer Jackson, the merchandising manager for children’s clothing at Nordstrom, told WWD that Isabella has the ‘unique ability to create fun, stylish clothes that really represent her customer, who are also her peers.’
Indeed, the Texan’s spring collection currently consists of fashion-forward crochet pants, kimono jackets, jumpsuits, crop tops and skate dresses.
T-shirts are emblazoned with age-appropriate catchphrases including ‘Adorbs’, ‘Loves’ and ‘Blood, Sweat, & Glitter.’ On her website, Isabella appears self-modeling all of her creations.
The brunette plans to have around 15 different pieces of girlswear stocked at Nordstrom although the finer details are still being discussed.
She acknowledges that she hasn’t got to where she is without a little help, of course.
Hippie-grunge yet feminine: The Texan’s spring collection currently consists of fashion-forward crochet pants, kimono jackets, jumpsuits, crop tops and skate dresses
Helping hand: Like several other young fashion prodigies, including style blogger Tavi Gevinson and fashion designer Kira Plastinina, Isabella has generous parents investing in her career
Like several other young fashion prodigies, including style blogger Tavi Gevinson and fashion designer Kira Plastinina, Isabella has generous parents investing in her career.
Praising her parents’ support, she said they have put a lot into getting her brand off the ground, although she didn’t know exactly how much they have shelled out.
Isabella does intend on paying them back one day, but for now profits from the Isabella Rose Taylor brand go back into the business.
Isabella’s talents aren’t just limited to fashion and she boasts a CV someone twice her age would wish for.
She is also a poet, writer, skilled painter and a freshman in college at an age when most girls her age are in junior high school.
She concludes: ‘Most people think I’m older. I don’t really tell them I’m not unless they ask, and then they are really surprised.’
At 12-years old, most of us were prancing around middle school talking about cooties, math homework and the latest Lizzie McGuire episode. But, Isabella Rose Taylor—a 12-year-old fashion phenom who, come back-to-school season—will be selling her designs at Nordstrom.
The young designer already has been selling her designs online for about three years (yup, that means she was 9 years old when she started), and her pieces are perfectly tween-y: A little grungy, a little hippie but they all have a feminine touch to them. While details are still being worked out for the Nordstrom collaboration, Women’s Wear Daily is reporting that the line will be about 15 pieces ranging from $20 to $100.
Isabella spoke with WWD last week, and mentioned that her customer mixes “a lot of different vibes. She doesn’t exactly know what her style is. She is playing with feminine elements, but also keeping a grungy vibe. That’s what my customer really wants.”
We dug a little deeper and found 5 other things to know about the gifted 12-year-old.
1. Not only is she a fashion designer, she’s an artist as well.
Isabella first started out drawing and painting then branched out into designing clothing. She believes that art and fashion are one in the same. Her motto is “If art has legs, it wold be fashion.” You can see some of her latest artwork on her Instagram.
2. Oh, and a writer and poet.
As if fashion designer and artist at 12 years old didn’t make you envious enough, Isabella is a writer and a poet. She is currently on the advisory board for Creative Kids Magazine and is a member of Mensa, the high IQ society, and is a Davidson Youth Scholar. She also won the Scholastic Art & Writing Gold Key Award.
3. While most girls are in middle school, she’s in college.
Another incredibly impressive thing for Isabella to add to her list of reasons she’s amazing, she’s actually a college student. She is a freshman in college in her second semester at Austin Community College. At 12 years old, people.
4. She’s already shown her collections as Austin Fashion Week.
Her summer fashions were showcased at the 5th Annual Austin Fashion Awards last May! At this particular event, Isabella was named one of the shows “rising stars”, a title people strive for.
5. She’s totally down to earth.
In September, she told the Today Show: “I think the keys to success are blood, sweat, and glitter. BSG is what I call it. Because you have to have passion and you have to put a lot of hard work. And then you have to have inspiration and fun with what you’re doing.” We totally agree, Isabella!
The show will be particularly remarkable this year, he said. “WWDMAGIC is stronger than ever and we have some great things happening. ABC’s amazingly hot show Shark Tank is coming to WWDMAGIC. The producers will have a booth on the show floor and will be scouting for entrepreneurs. We are the perfect venue to find promising talent. And in that same spirit, we have always fostered up-and-coming design talent and once again, we will have our Emerging Designer Showcase in North Hall. We pride ourselves on the discovery of new brands and some of the best networking opportunities. The showcase will include 14 designers, including 12-year-old fashion prodigy, Isabella Rose Taylor.”
Isabella Rose Taylor said she’s thrilled to be showing at WWDMAGIC. “This is my first time at WWD Magic and I am really super excited. I really wanted to be a part of such an amazing tradeshow that provides emerging designers like me with a great opportunity to be placed in front of buyers from all across the country. Making connections and getting such a comprehensive overview of exciting new trends, new brands and manufacturers all under one roof is fabulous reason to choose WWD MAGIC.”
Taylor said she hopes that the show helps her “learn more about the business, make connections and bring my clothing line to a wider audience.I feel confident that participating in WWD MAGIC will definitely boost my business. I am really looking forward to it.”
As for her collection’s style, she said, “My clothing collection targets tweens/teens. I am designing for my peers. We want to be fashionable but we also want to be comfortable. My current Spring/Summer 2014 Collection mixes fun prints and patterns for what I call a hippie-grunge vibe.”
Fashion such as Taylor’s collection is the essential core of the show. Griffin said, “In addition, Hal Rubenstein, our guest fashion director, will be back to curate looks for the daily fashion shows and speak on trends, his favorite emerging talent, etc. We’ll have brands and designers making a return, such as Joyce Azria of BCBGeneration, along with first-timers such as Dickies Girl, and PaperPlane London.”
- See more at: http://www.ladylux.com/style/site/article/behind-the-scenes-at-wwdmagic/#sthash.ngf8RetC.dpuf
24 January 2014
Category: Label Rebels
Looking to start a fashion line, but not sure where to begin? Our Label Rebel Isabella Rose Taylor used Customized Girl at the beginning of her career to create one-of-kind designs to test the market. She created an amazing website to sell her fashion line and had Customized Girl do some of the initial printing for her shirts and tanks. Since then, her brand has exploded into a thriving business. She’s been featured on The Today Show, in the Wall Street Journal, and in a ton of other amazing shows and newspapers. And get this: she is twelve years old! Yeah, she is a rather incredible young person.
After things really took off, she needed to produce her line at a higher volume. She eventually began purchasing from a local vendor, but she still uses Customized Girl today for samples. If you have the itch to start your own fashion line, Customized Girl just might be the solution to help you get started, like it was for Isabella! Here’s more about Isabella and the story behind her designs and business.
Isabella Rose Taylor is a 12-year-old fashion designer and fine artist from Austin, Texas. With a penchant for design and a lifelong passion for art, Isabella began designing when she was just nine years old, and launched her first clothing collection in February 2012 on her website at www.isabellarosetaylor.com. In September 2012, Isabella debuted her 2013 fall collection in her first runway show during Austin Fashion Week. Isabella quickly caught the attention of the national media and was profiled by The Associated Press that same month. In 2012, she won the Rising Star Award for Fashion at Austin Fashion Week. Currently, she has been chosen as an “Emerging Designer” for the WWD-MAGIC Emerging Designer Showcase.
Isabella’s fashion collection is a natural extension of her lifelong passion for art. She believes fashion and art are inextricably connected. This sentiment is reflected in her motto, “If art had legs it would be fashion.” Isabella began painting when she was three years old and continues to paint every day. A prolific artist, she had her first two gallery shows in 2012 when she was 11. Her paintings were shown at the 2002 Gallery in Austin and at Kristy Stubbs Gallery in Dallas, where they sold out in a matter of months. Currently, Isabella’s paintings can be purchased through Kristy Stubbs Gallery in Dallas, Texas. Additionally, she has appeared on the TODAY show and the Steve Harvey Show.
Isabella is also a published writer and poet. She previously served as an editor for Amazing Kids! Magazine and was on the advisory board for Creative Kids Magazine. She is also a member of Mensa and a Davidson Youth Scholar. At only 12 years old, she is a full-time college student pursuing a degree in Art. In 2012, she won the Scholastic Art & Writing Gold Key Award for her couture. Isabella lives in Austin Texas with her family.”
Are you a Label Rebel making a statement with your own custom apparel? Let us know! We’d love to talk. Email firstname.lastname@example.org or use the official Customized Girl hashtag #LabelRebel and send out a picture of you wearing your customized apparel. You might be the next Label Rebel featured on our blog and website!
So excited to be featured in the Huffington Post along with some other amazing teen designers. Check out the article here! http://www.huffingtonpost.com/2013/12/30/young-designers_n_4519442.html
Above: my table full of paint in my studio!
Because I finally have a break from school, I’ve found myself back in my studio painting. Here’s a little something I’ve been working on. Don’t forget you can purchase my art here I appreciate all of your support. You guys are amazing!
Thank you Image 34 Magazine for featuring me in your current issue! Check out more photos and interview questions here!!! Also, thank you again to the awesome team that helped bring my spring photo shoot to life: Stylist, Cristina Facundo, Photographer, David Heisler, and Makeup Artist, Avery Allen!